PEUGEOT
A fit-for-the-future rebrand.
- Architecture
- Experience markers
- Motion & 3D
- Visual identity
Despite being one of the leading car manufacturers in France, Peugeot had lost its way – and lost its cool. The brand had become flat and predictable, and was at risk of being overtaken by its competition. How could we bring back the passion and innovation that had always been so central to its brand ethos?
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- Brand architecture
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CNP ASSURANCES
- Architectural design
- Architecture
- Brand architecture
- Visual identity